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Hi, I am Atul K. from India. Expert in All aspects of data capture, customer acquisition and retention campaigns, Cross Channel Promo via Digital Mediums. Digital Strategy Planning and Implementation ..

Google To Test Video Ads With Search Results

Google on Friday announced that it would for the first time display links to video ads with search results.
Frm the next week the advertisers will be given the option of running video links under the traditional text advertising that runs alongside search results. The new links would be a box with a plus sign next to the words "watch video." When the box is clicked, a window would drop down with the video playing inside..
A Google spokesman said the new offering is a test and would only be used with a "small percentage" of searches. "The vast majority of users probably won't see this," he said.

While adding video ads doesn't pose any technical challenges, Google wants to monitor its impact on users of the site before committing to broader deployment. "We want to understand how users interact with these types of ads," the spokesman said.
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Investor worries hang over Microsoft bid

Microsoft Corp. views its proposed takeover of Yahoo Inc. as the missing piece in its Internet advertising puzzle, but skeptics think the deal could become a jumbled mess that will help make rival Google Inc. even stronger.

The second-guessing about Microsoft's unsolicited bid, initially valued at $44.6 billion, is typical for large acquisitions. Investors are debating whether the benefits outweigh the potential management distractions, sagging employee morale and other headaches that can arise after the deal is done

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